It cleanses hair and scalp without stripping color. It keeps your red, blond, brown, or black hues vibrant longer. Limit fade with a unique sulfate-free formula specially made with quinoa protein color-protecting technology designed to lock in color and limit fade due to rinse-off. It is formulated with shea butter and baobab seed oil to deeply moisturize and repair dry, lifeless hair while moringa oils restore shine. This hair product is free of mineral oil, sulfates, parabens, silicones, phthalates, and gluten.